Have you ever clicked on a website, then clicked off after a bit just because the page took too long to load up?
If your website isn't optimized correctly you could be missing out on valuable customers who are itching to spend their cash on your products and services. And then you're missing out on all the referrals you could have gotten from them too!
So what am I talking about when I say "optimize" your site pages?
Basically, you're reducing the size of your site so that the pages open up very quickly. Not the actual content, but the overall file size. In order to do this, you need to turn all your images into smaller files, vectorize your icons, and of course, attach SEO everywhere!